John O’Regan Lecture : ‘What to do with your music now that you have made it’.

John O’Regan also lectures on the
living reality of the music business. His lectures ‘What to do with your music
now that you have made it’ and ‘The Music Press in Ireland – A personal resume’
give a fascinating insight into the reality of the music business from his
three decades of experience.

‘What to do  with your music now that you have made it’<?

This is a practical lecture for any music students that plan to make a
career in the music industry and established musicians. It offers advice on all
aspects of the music industry and how one copes within its flexible and ever
changing nature. In this exciting and interesting talk – John O’Regan outlines
from his own experience of three decades writing and broadcasting what
musicians young and experienced need to know and often forget when putting
their music out in the commercial marketplace

In a series of short to the point information bullets (outlined on the
factsheet supplied to students at lecture close) John O’Regan offers a master
class on the practicalities of making music available to the market and
pursuing a career as a professional musician

‘What to do with your music now that you have made it’ – is a hands on
lecture that takes the premise that students have music prepared for release.
The following aspects are addressed:

• Making a CD
• Making contact
  with record companies
• Distribution
  –domestic or international
• Press Packs
• PR – Self-propelled
  PR
• Contracts
• Book Keeping
  for musicians
• Touring Abroad
  –festivals etc

In ‘What to Do with your music now that you have made it’- emphasis is
placed on practical issues like networking, showcasing, arranging distribution,
preparation of press packs and publicity campaigns and approaching radio, TV
and touring bodies. The emphasis is hands on and the information relevant and
proven through years of testing and success.

This is a practical, informative and exciting lecture that is ideal for
music and sound technology students and established musicians. It offers an
opportunity for absorbing important and necessary facts about the music
business delivered in an authoritative yet entertaining style.

The aim is non-didactic –rather more an information sharing session than
a formal lecture (but can be delivered as such if necessary). John O’Regan’s
practical experience of the music industry is well served in ‘What to Do with
your music now that you have made it’. His delivery is entertaining and
enjoyable which makes the experience ideal for young students and established
musicians alike.

A fact sheet of ‘Points to Remember’ is given to the students on completion of the lecture.
Contact details included for follow-up correspondence. Lecture time 50 mins to
1 hour. Q/A available afterwards time permitting.